Dior: The Fashion House

In 1946 Marcel Boussac, a successful entrepreneur known as the richest man in France, invited Dior to design for Philippe et Gaston, a Paris fashion house launched in 1925. Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. On 8 December 1946, with Boussac's backing, Dior founded his fashion house. The actual name of the line of his first collection, presented on 12 February 1947, was Corolle (literally the botanical term corolla or circlet of flower petals in English).

Leather label tag:

Dior purses have a leather tag in the bag which is heat stamped with an 8 digit date code, consisting of letters and numbers . The leather tag is rounded, and should not have sharp edge corners. Bags produced before 1990 are finished with one line of stitching at the top of the tag only, Tags on new model bags are stitched all the way around. Newer bags should have a different colour thread from the rest of the stitches around the border of the tag.

Heat stamp:

Their is a heat stamp  found on a leather tag inside the bag. It has the Christian Dior logo on the front side of the tag and the date code on the back side of the tag. The logo stamp reads “Christian Dior PARIS” with either “Made in Italy” or “Made in Spain” underneath it.  Lettering should always be clean and even with no color bleeding outside of the heatstamped letters, and evenly aligned. Bleeding logo stamps are an indicator of a counterfeit, so beware when contemplating a used or vintage designer handbag. Stamps should always be perfectly centered in the middle of the leather tag. The stamp should always be embossed with silver, gold, or natural embossed heat stamp.


Crooked or irregular length stitching, or off balance bad angle stitching, are sure signs of a counterfeit. Dior’s iconic Cannage quilting is made up of small and even stitches in a relatively thin thread. The color of the thread should be the exact same color as the leather. Cannage quilting is intricate and beautiful sewn patterns on a designer handbag to present date, which makes it one of the most difficult patterns for amateurs to replicate.

Authenticity cards:

Christian Dior handbags come with a grey authenticity card, which readChristian Dior Paris on the front. On the reverse side of the authenticity card there are two small spaces and one large rectangular space for store details and the date to be stamped. A common occurrence among counterfeit  Dior handbags, are authenticity that have two large rectangular slots.

Charms and logo tag:

Christian Dior handbags often feature the brand’s Dior letter bag charm's with have a leather backing, with the logo Christian Dior stamped on the backside of the leather tag. Typically in a replicated Dior bag the back of the Leather charm tag will be stamped with Christian Dior PARIS or made in Italy, which is a dead give away when trying to authenticate a Dior bag.   Always be on the look-out for these details when purchasing any pre-owned designer Christian Dior handbags.