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Brian Atwood is one of the pivotal designers In women’s footwear today. His entrance into the fashion world, was in 1989, being a model for seven years. Studying at the Fashion Institute of Technology is where he gained his appreciation for couture, and the fashion industry as a whole. In 1996 Brain gave the Versace Management a hand written resume, which lead to him being the first American designer ever hired by Gianni Versace in Milan Italy. In 2001 Brian Atwood Launched his own shoe line, of womens footwear, price ranging from $200-2900 USD. Red Carpet Fashion Awards awarded him with “Shoe Designer of the Year Award” in both 2010 and 2011. Brian Atwood is know for creating high heels that not only 20 year olds want to wear, making a fun fashion shoe-on a sensible heel. His designs can be seen on celebrities like Lady Gaga, Bebo, and Jessica Chastain, he’s even been dubbed a shoe guru, for his intricate, yet comfortable designs, which accentuate the female form.