Dior Authentication

Dior: The Fashion House

In 1946 Marcel Boussac, a successful entrepreneur known as the richest man in France, invited Dior to design for Philippe et Gaston, a Paris fashion house launched in 1925. Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. On 8 December 1946, with Boussac's backing, Dior founded his fashion house. The actual name of the line of his first collection, presented on 12 February 1947, was Corolle (literally the botanical term corolla or circlet of flower petals in English).


Leather label tag:

Dior purses have a leather tag in the bagWhich is heat stamp. The leather tag is rounded, and should not have sharp edge corners. Bags produced before 1990 are finished with one line of stitching at the top of the tag only, Tags on new model bags are stitched all the way around. Newer bags should have a different color from the rest of the stitches around the border of the tag.

Heat stamp:

The heat stamp is found on the leather tag inside the bag. It has the Christian Dior logo on one side and the date code on the reverse side. The logo stamp includes the words “Christian Dior PARIS” with either “Made in Italy” or “Made in Spain” beneath it. The lettering should be clean and even with no color bleeding outside of the heatstamped letters. bleeding logo stamps are an indicative of a counterfeit, so beware when contemplating a used or vintage designer handbag. Stamp should always be perfectly centered in the middle of the leather tag. The stamp should be in silver or gold. If it is simply embossed into the leather with no color, there is reason to question a bag's authenticity.


Stitching that is crooked, irregular lengths, or placed at strange angles are sure signs of a counterfeit. Dior’s iconic Cannage quilting is made up of small and even stitches in a relatively thin thread. The color of the thread should be the exact same color as the leather. Cannage quilting is intricate and beautiful. It is one of the most difficult patterns for amateurs to replicate.

Authenticity cards:

Dior handbags come with a grey authenticity card. On the reverse side, authentic cards have two small spaces and one large rectangular space for store details and the date to be stamped. A common feature of counterfeit authenticity cards is the use of two large rectangular slots.

Charms and logo tag:

Christian Dior handbags often feature the brand’s letter bag charm with a leather backing. On the reverse side of the leather it should simply say “Christian Dior.” Some replicas may have “Christian Dior PARIS” and “Made in Italy” on the reverse side of this leather piece.. Always be on the look-out for these details when purchasing any pre-owned designer handbag.